As I mentioned a few months back in I’m a Startup Rancher, I tend to create startups, let them run for a while, and see if they have any traction. Some flop due to difficulties in the business model, or in the marketing, or just because I didn’t solve a problem that many people had. So…
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My last post covered getting your email campaigns out on your own. Today will cover all-in-one email services. These services will handle subscribes/unsubscribes, email composition, CAN-SPAM compliance, will keep your email looking consistent across many email clients, send email for you, and keep…
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Whether you have a good-sized customer base and email list or you’ve got a nice blog following going, at some point you’re going to want to blast out an email campaign to everyone. It’s not as easy as writing out a nicely formatted email in Outlook and sending out a big BCC to…
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Not too long ago, I wrote a lengthy post called “I’m Your BlackBerry” where I explained how great my BlackBerry is for getting business done. I was at that point shopping for a new BlackBerry to replace my aging one. Then a little over a week ago a buddy of mine was showing me…
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When you set out to build your startup, coming up with a business model is one of the qualifiers, and hand-in-hand with that decision is what payment model to use. If making money solely using ads is your revenue model, you may skip this article. Today I’ll touch on how customers will pay…
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Today we introduce Medizzle, a medically-focused social network that connects doctors and patients, and matches up users using a whiz-bang algorithm so that they can find each other more easily and share experiences and questions about their medical conditions. I interview Dr. C. Layne Fontenot,…
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When you’re working on a website design or testing a layout, testing it in the one browser you normally use is a recipe for surprises down the road. Your layout could be broken in Internet Explorer 7, or the JavaScript function you’re using breaks in Opera 9. Checking your website in…
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He who can destroy a thing, controls a thing. – Paul Atreides And if that thing is valuable, you become the monopoly. Providing a reference tool is a good business idea. I’ve been in organizations where having a large-size data repository and searching capabilities keep people coming…
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Before the web, everyone had a Rand-McNally map in their car. Once the web was prevalent, MapQuest was the destination for getting maps online. Then around 2005, Google began to pull market share from MapQuest and is finally now surpassing MapQuest. If you go to Rand-McNally nowadays, it looks like…
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In the last article on advertising, I introduced you to the complexity of Adwords and the promise of Trada. In this article I’ll go over a few more services to help get your startup marketed, this time covering display ads. Facebook Ads Facebook has recently joined the advertising game with…
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