In the last article on advertising, I introduced you to the complexity of Adwords and the promise of Trada. In this article I’ll go over a few more services to help get your startup marketed, this time covering display ads. Facebook Ads Facebook has recently joined the advertising game with…
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Today I feature an interview with the founder of PicClick, Ryan Sit. PicClick is a site that helps you shop on eBay and Etsy by displaying the images from listings and minimal text. It’s a much more efficient way to find items than standard search. I first heard of PicClick when it was…
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Google Adwords is a force to be reckoned with in the online advertising space. According to IAB Internet Advertising Report conducted by PricewaterhouseCoopers for the year 2009, search advertising is 47% of all online advertising efforts, and of this Google has the lion’s share. So when it…
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Making money on your site with ads pretty much sucks nowadays. Unless you’re pulling in lots of traffic and your site has a focus or product connection that advertisers can target users to, you’re not going to make very much. In this article I’ll give you some advice on what…
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When you’re running your own startup and trying to make your product better, it’s tempting to take everything your users say and build it into your product. After all the users are the ones closest to it, right? A user makes a suggestion and you’re more likely than not to add it…
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Today I’m going to discuss two more services for handling your startup’s email. These options are for those of you who need a little something more in your email hosting. Looking for Exchange and Sharepoint hosting? Got it. Need tons of mailbox space because you never delete email or…
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My first startup involved hosting websites and offering email accounts to users, so I had to set up an email server and programmatically add/remove email accounts, filter spam, and knock it with a wrench then mail got stuck in its innards. These days setting up an email server is pretty easy. But…
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I don’t speak much about raising capital at Startup Next Door. For goodness’ sake, the tagline is “Venture without Capital”. But Wednesday night I spoke with a gentleman who had been involved in a few startups (most of them huge), and who has raised funds and is currently…
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Like any “real” company, you’re probably publishing a phone number for your customers. For the stealth startups out there, and those who are running a business from your home, services like Kall8 or Grasshopper make this easy by providing an 800 number that can ring your home…
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Welcome to the first segment of “Ask Startup Next Door”. Today’s question: “We’re doing a datacenter move in order to handle more capacity. How much of this should I tell the customers, and to what degree? Answer: Communication with the customer on important moves…
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