What I've Been Up To: Saving Advertising

So you’ve likely noticed I haven’t posted in quite a while. Blogging is hard work, and takes a ridiculous amount of time to write even a short, quality post. I’ll be back to posting soon, but wanted to share what I’ve been so busy with. Several months ago, I joined a small…

Read more

Merchandising your Startup

Whether your site is a content site, an e-commerce portal, a museum site, or something else completely, you’ll likely have fans. Fans come in two types: sneezers and non-sneezers. The word “sneezer” comes from Seth Godin’s Purple Cow. A sneezer is someone who wants to tell…

Read more

When your Site is in a Bad Neighborhood

When I first moved from a shared host to a dedicated server, and had my sites set up to send email (to customers), I immediately received rejections from Yahoo, Hotmail, AOL, and many other email servers (this was before there was Gmail). The rejections all shared the same reason. The IP block my…

Read more

Publish your Email the Right Way

You may not be aware that placing your email address on your “contact us” page is a sure-fire way to get yourself truckloads of spam. As we speak, there are bots traversing the web, looking for email addresses that have been published publicly on web pages. These email addresses (and…

Read more

What the Fax?

In this day and age, faxes are still surprisingly widely used. Should you have a fax machine to run your business? Not necessarily. I’ve got the solution to all your faxing needs and it’s not expensive. The complete fax solution is a combination of 3 things: eFax, a scanner, and your…

Read more

Public Business Hours for Your Fake Business

It’s been a while since I’ve posted under the “stealth” category. If you’re unaware, these stealth posts are for businesses made up of just one or two people that try to give the illusion of a thriving office environment, instead of just a living room/office. Most…

Read more

Rasmus Lerdorf joins Earndit as Advisor

On June 30th, Rasmus Lerdorf, the creator of the PHP programming language, joined Earndit as advisor. You may remember my interview with Earndit back on April 7th. The free service tracks members’ exercise (jogs, runs, walking) and offers rewards in the form of discounts on great…

Read more

Professional Design at a Bargain

Don’t use photos of people pointing at computers. You’ve come up with a brilliant startup idea, and perhaps have even completed the site, but at this point it’s just working wireframes. It’s ugly. It’s time to employ your design skills to make it appeal to people. But…

Read more

Don't Let Your Startup Get You Sued

As I mentioned a few months back in I’m a Startup Rancher, I tend to create startups, let them run for a while, and see if they have any traction. Some flop due to difficulties in the business model, or in the marketing, or just because I didn’t solve a problem that many people had. So…

Read more

Email Marketing and Newsletters, Part II

My last post covered getting your email campaigns out on your own. Today will cover all-in-one email services. These services will handle subscribes/unsubscribes, email composition, CAN-SPAM compliance, will keep your email looking consistent across many email clients, send email for you, and keep…

Read more